Yoav Leeran, CEO

Yoav Leeran serves as CEO and is the main shareholder since 1999. Early in his
career, Yoav served as managing partner of a boutique Israeli investment bank.
Over the years, he served as Executive Chairman and Director at a number leading Israeli companies.

Yoav has a BA in Management and Economics from Tel-Aviv University (Dean’s List) and an MBA from the Wharton School of Management.

Yoav served as a fighter pilot in the Israeli Air Force.

Nadav Atias, Director of Business Development

Nadav Atias (Adv.) serves as the company’s Director of Business Development since 2015. Prior to joining SAL, he completed his legal certification in the real estate department of Amit, Pollak, Matalon & Co law firm.

Nadav has an LL.B and BA in economics from the Hebrew University of Jerusalem.

Yafit Paz, Project & HR Manager

Yafit serves as the company’s Project & HR manager since 2016. Prior to joining S.A.L, she worked for Tikshoov, the largest Call Center Company in Israel, where she served in various operating and management positions.

Yafit holds a BA in Business Administration & Economics from the Netanya College.