Yoav Leeran, CEO

Yoav Leeran serves as CEO and is the main shareholder since 1999. Early in his
career, Yoav served as managing partner of a boutique Israeli investment bank.
Over the years, he served as Executive Chairman and Director at a number leading Israeli companies.

Yoav has a BA in Management and Economics from Tel-Aviv University (Dean’s List) and an MBA from the Wharton School of Management.

Yoav served as a fighter pilot in the Israeli Air Force.

Yafit Paz, Project & HR Manager

Yafit serves as the company’s Project & HR manager since 2016. Prior to joining S.A.L, she worked for Tikshoov, the largest Call Center Company in Israel, where she served in various operating and management positions.

Yafit holds a BA in Business Administration & Economics from the Netanya College.