Yoav Leeran, CEO

Yoav Leeran serves as CEO and is the main shareholder since 1999. Early in his
career, Yoav served as managing partner of a boutique Israeli investment bank.
Over the years he served as Executive Chairman and Director at a number leading Israeli companies.

Yoav has a BA in Management and Economics from Tel-Aviv University (Dean’s List) and an MBA from the Wharton School of Business Management.

Yoav served as a fighter pilot in the Israeli Air Force.


Erez Ben Noach, CFO

Erez Ben Noach (CPA) serves as the company’s Chief Financial Officer since 2007. Previously he served as CFO at leading Israeli movie theater chain and worked
as a CPA account at Deloitte, Israel.

Erez has a BA in Economics and Accounting from Ben Gurion University and
an MBA (Taxation major) from the Israeli College of Management (Dean’s List).



Eitan Naizberg, VP Business Development

Eitan Naizberg (Adv.) serves as the company’s VP Business Development. Prior to joining S.A.L he served as CEO of Sorat Real Estate and VP Business Development of Amidar, Israel’s largest state owned public housing company.

Eitan (Adv.) has an LLB from S.M. College and an LLM from Tel Aviv University and an MBA from IDC Herzliya.

Yafit Paz, Project & HR Manager

Yafit serves as the company’s Project & HR manager since 2016. Prior to joining S.A.L she worked for Tikshoov, the largest Call Center company in Israel, where she served in various operating and management positions.

Yafit holds a BA in Business Administration & Economics from the Netanya College.